SWAROVSKI LAUNCHES THE CHROMA TWIST: A COLLECTION DEVELOPED WITH CIRCULAR DESIGN
By: Prachi Khatri
As fashion consumers become more aware of the environmental impacts of the industry, the urge for fashion giants to incorporate sustainability practices has become a key driver of innovation. In a significant move towards circular design, Swarovski has launched its Chroma Twist collection. The Chroma Twist is specifically designed to increase longevity and reduce waste through rotating or reversible components.
This striking collection combines a sustainable and progressive approach to fashion with the classic designs of Swarovski and the beauty of its crystal. The Chroma Twist jewelry line is committed to reducing environmental impact and a forward-thinking approach to design. The collection will not only represent the brand’s aesthetics, but also captivating design produced in a sustainable manner.
Source: Swarovski Website
Circularity, at its core, aims to create products in a manner that can reduce waste, prevent overutilization of resources, promote sustainability, and cause no harm to our planet. It creates models that require a more linear approach and is dedicated to innovation, creation, and recycling of products. Swarovski’s incorporation of this principle into its designs sets a new standard for luxury fashion: that high-end products can be sustainable.
Launched in June 2025, the collection is guided by Swarovski's circular design framework that allows the wearer to change crystal colors and adjust styling for different occasions. In addition to recycled and responsibly sourced materials, one of the unique features of the Chrome Twist collection is the use of recycled crystals.
Swarovski is known for its brilliantly cut crystal and is a leader in the luxury crystal market. Combining the quality craftsmanship of its products with the Chroma Twist collection amplifies the brand's dedication to reducing waste, optimizing resources and supporting a circular economy.
“The special thing that sold me was discovering their reversible ring. I get asked about my ring every time I wear it. You can’t find the same quality of shine and shimmer at such a reasonable price from any other brand. I wear the blue and green stone ring. It doesn’t irritate my skin, which is very sensitive. The ring is so versatile,” said Hailey Mclean, a long-standing Swarovski customer.
The collection features 50 percent Swarovski recreated crystals and over 90 percent recycled metal, reducing extraction of natural resources. The Chroma Twist is designed with versatile pieces that extend the life of items through a more sustainable production model. There’s nothing like eye-catching jewelry that is also kinder to our planet, right?
The double-sided strand necklace from its collection is one such example that is versatile and can be worn in multiple ways. The necklace features pink and green cushion-cut crystals linked to a gold-plated chain that allows magnetic closure. The magnet allows the wearer to adjust the length from choker to long length or even create various bracelets due to flexibility. There are several such pieces in the collection that can easily adapt to complete every ensemble.
Various other items in the collections, like the cocktail ring, drop earrings, and chroma pendant, are designed with two different colored stones. By simply rotating the stone, you get a new color and choose as per your mood and preference. The colorful cocktail ring is eye-catching with a blue crystal on one side and a cushion-cut stone on the other side. A simple ring that can be worn in different ways to create two refreshing looks. Each jewelry piece of the collection is so refreshing and unique that one will be spoiled by choices.
Source: Swarovski Website
Swarovski ensures that its collection doesn’t contribute to environmental deterioratio and less waste ends up in landfills. According to the Ellen MacArthur Foundation, 92 million tons of waste generated by the fashion industry end up in landfills. The Chroma Twist collection is not just a fashion statement; it’s a call for action for the fashion industry to treat our planet with more love and care. It’s time to move on from fashion and adapt to circularity and sustainability.
Products that can be repaired, recycled, and used in various ways not only reduce the burden on the environment but also encourage consumers to rethink fashion and make purchases. As businesses like Swarovski lead the way, it inspires other brands to think creatively, innovate, collaborate, and commit to sustainability.