SHAPERMINT’SS APPROACH TO TRUE BODY CONFIDENCE STARTS WITH INCLUSION
By: Prachi Khatri
Shapewear has long been associated with undergarments that promise to mold the body into socially acceptable ideals and standards. An item that helps construct an attractive image, squeezing a few inches to reach close to a zero figure. However, over the recent few years there has been a shift in how we define fashion ideals, including shapewear. Inclusive shapewear empowers everyday fashion rather than just being a limiting tool. One of the brands that is helping achieve this is Shapermint. It is a leading shapewear brand that creates comfortable products for diverse body shapes and sizes.
Founded in 2018 by Massimiliano Tirocchi and Santiago Zabala, this company focuses on body positivity and female empowerment through its shapewear.
“Confidence is not just about what you wear; it's about how you feel. At Shapermint, we are here to make every woman feel unstoppable. More than shapewear, we are a community of 10 million women embracing their curves, their confidence, and their style on their terms.
Source: Shapermint Website
Transforming shapewear from restrictive foundation to inclusive foundation, Shapermint is redefining the beauty standards with not just its inclusive shapewear that ranges from XS to 4XL but also with its campaigns. All featured models on its website are women of all shapes and sizes, not just hourglass figures.
When the garments are featured on realistic women, it creates a shift in cultural attitude and how people perceive “ideal” figures. Over several decades, shapewear has been known for its “slimming” effect to reduce inches and be a certain way. Over time it reinforced unrealistic expectations of how women should be a certain body shape rather than adapting to real bodies. As the awareness of body positivity and diversity is increasing, the demand for inclusivity has gone up.
According to business research insights, the demand for shapewear, which forms a major part of our foundational garments, is expected to go up by 8% from 2025 to 2030. Further, the market is expected to reach USD 9.6 billion by 2035 from the current USD 2.7 billion as of 2024.
Source: Shapermint Website
These robust figures indicate not just commercial growth but a cultural shift. More consumers are seeking products that are made for diverse bodies, come in a broad range of sizes, are comfortable to wear, and make them feel positive about their bodies.
Shapermint stands out as a progressive shapewear brand, rapidly growing as it promotes women's confidence and comfort. The brand is launched in Walmart Canada in 2025 and is expected to grow rapidly over the coming years. With a strong presence in the US, the UK, and Canada, it ships worldwide.
One of the major factors in its popularity is not just the broad range of sizes but also the breathable fabrics and seamless design that not only hide under clothes but also support comfort. A quote from GaGlamour, the official website, defines Shapermint as “the best shapewear for women to wear under the trickiest outfits.”
Source: Shapermint Website
Many traditional clothes and intimate clothing brands continue to have exclusive sizing. Inclusive shapewear addresses this concern by ensuring people who are plus-size, medium-sized, or outside of the “standard” sizing are not forced to settle for ill-fitted clothes or skip shapewear. Selling size-inclusive shapewear and making it accessible at a price point that’s affordable to all, Shapermint claimed a major share in the shapewear industry.
However, a large segment of high fashion still remains narrow with a lot of room for improvement. The emergence of brands like Shapermint brings a refreshing shift in how we think about our bodies, clothes, and confidence. The brand has emerged as a beacon of hope, as it suggests shapewear can evolve as a fundamental garment that celebrates individuals as they are and offers function, style, and comfort.