UNLOCK THE VALUE IN YOUR CLOSET WITH AirRobe’s CIRCULAR WARDROBE TECH
By: Charlotte Weatherley
According to Uniform Market, the global apparel market is estimated to be worth $1.84 trillion in 2025, indicating a significant number of transactions that occur daily. This includes retail purchases, online sales and other related transactions like wholesale and production. Although clothing is considered an essential need - do we really need that many new items in our closet?
Fast fashion has normalized over-consumption, contributing millions of garments ending up in landfills every year. The fashion industry is notorious for contributing more than its share to world pollution. Many brands turn to sustainable approaches to reduce their carbon footprint - but if consumers are not cutting back on how frequently they add new items to their wardrobe and how many items are being sent to landfills, we are still facing big issues.
AirRobe is trying to fix this concerning matter one article of clothing at a time. AirRobe is a fashion platform that helps consumers buy and sell their clothing to extend the life of their garments. Their Circular Wardrobe platform uses smart technology to quickly rent, sell, or recycle clothing with the click of a button.
Source: AirRobe Website
Making APPs or mobile friendly websites in the fashion world is nothing new. In today’s world almost everything we do is connected to technology, especially mobile phones, which have arguably become an extention of us. However, given the amount of daily transactions there are in fashion, perhaps this might help reduce new production and / or waste being sent to landfills.
When consumers shop online from one of AirRobe’s partner brands, they are given the option to add the garment to their Circular Wardrobe. Once the consumer is finished with the article of clothing, they can rent or sell it back into the circular economy, giving the article another life. The Circular Wardrobe works with environmentally conscious brands such as By Johnny, National Geographic, and Zoe Kratzmann. This platform keeps these many garments out of landfills and allows them to be sustainably and easily repurchased.
AirRobe’s Circular Wardrobe differs from other buy-and-sell platforms because users buy, sell, or rent their items all from the Circular Wardrobe itself. All purchased items are attached to a user profile, which instantly gets linked to the many brands connected to the circular economy. Each item purchased using this technology comes with an individual digital passport which includes valuable information such as the brand name, care instructions, and material composition. Because of this digital passport and user profiles having garments immediately linked to them, there is no need to upload photos or details of the garment, saving much more time compared to other resell platforms. AirRobe’s Circular Wardrobe helps users every step of the way by suggesting prices, carefully reviewing listings before publishing them and providing a user-friendly website. Buyers can purchase well-made pieces, while also cutting down on unnecessary waste. Their partnerships with these eco-friendly fashion brands create an instant circular relationship when buying and selling, benefitting both the buyer and seller.
Source: AirRobe Website
Reselling clothing extends the lifespan of a garment and allows for it to be worn and enjoyed by someone new. Purchasing pre-loved clothing reduces water use, carbon dioxide emissions, and textile waste. AirRobe’s Circular Wardrobe promotes responsible shopping habits and makes it easier for consumers to purchase high-quality clothing while ensuring they can easily resell the garments. This creates a sustainable way to curate new pieces and build a wardrobe that gives back to the consumer. Not only does this software create sustainable relationships with users, but also with brands through their partnerships that are a part of the circular economy. This is an entirely different model from the typical fast fashion methods that are so popular in the fashion marketplace.
This platform is of great benefit to users because of its consumer-oriented model. It allows users to earn back money from garments they no longer wear, while also supporting sustainable fashion. Furthermore, users do not need to upload photos or information about the item which can be extremely tedious and time-consuming, because AirRobe does all of this work for them. Users can feel good about the items they are purchasing because they know their environmental impact. They can be happy to know they are supporting a renewable fashion brand that does not endorse fast fashion or create negative environmental impacts.
AirRobe is a prime example of how technology can truly make a difference, and make honest efforts to reduce the environmental impacts the fashion industry has on the planet. Through their Circular Wardrobe platform, they have made sustainable fashion accessible and enjoyable for everyone, giving back to users and the environment simultaneously.
Cover Image: Mohamed Jamil Latrach / @jamillatrach