PRADA GROUP PARTNERS WITH CORAL GARDENERS TO RESTORE THE OCEAN’S RAINFORESTS
By: Prachi Khatri
In a fashion-forward move, the Prada Group has now extended its mission from the runway to saving our ocean. The constant rise in pollution, climate change and decline in biodiversity are some of the most concerning issues for our planet.
Coral reefs are nature’s rainforests of the sea, supporting a vast array of marine life and underwater ecosystems. Partnering with Coral Gardens, a movement focused on restoring dying coral reefs, Parada is helping revive endangered coral reefs. Apart from being incredibly biodiverse, coral reefs support approximately 25% of all marine species. These contribute heavily to oxygen production and provide vital habitat for shelter, food, and breeding grounds.
However, the reefs are disappearing faster than we think. Roughly half of the world’s coral reef has been lost since the 1950s, and the decline is only speeding up. The Intergovernmental Panel on Climate Change (IPCC) estimates the loss of another 30% of coral reefs by July 2025. It is further predicted that we can lose up to 90% of the coral reef by 2050.
Parada announced its collaboration with Coral Gardeners, dedicated to restoring coral reefs, in June 2025 during the Third United Nations Ocean Conference (UNOC3). The collab is part of the Parada Group SEA BEYOND project to raise awareness of sustainability and ocean preservation by using its platform.
As a part of the initiative, Parada Group is helping the younger generation through a series of training and education on ocean literacy and to create a link between kids and the lagoon ecosystem. With knowledge comes power to understand how valuable coral reefs are as a natural resource of the sea. Coral reefs are medicine hubs to treat various diseases and health problems and provide food for people living on islands. Parada’s move to restore them is tremendously worthwhile, not just for all the services the coral reef provides but also for our planet.
Parada’s Sea Beyond mission supports coral gardeners in education and scaling of reef restoration projects globally. Through this partnership, both organizations aim to expand their impact and reach the goal of having over 200,000 corals in nurseries and 50,000 new corals planted by the end of 2026. This is a powerful step for marine regeneration and impact across the ocean with the help of marine biologists.
The project will empower local communities by providing them with advanced restoration technologies and will enable the exploration of new coral branches in the Mediterranean Sea. This collaboration will help Coral Gardeners amplify their efforts of reef restoration in French Polynesia, Fiji, Thailand, and beyond by empowering local communities with advanced technologies.
The initiative serves as a reminder of how crucial the ocean is for our survival. The ocean provides over 70% of the oxygen we breathe, playing a very central role in regulating climate and food for billions globally. Without a healthy ocean, there is no healthy planet.
Parada Group, known for its luxury fashion, is not just investing money in the project but is hands-on involved in the mission through platform engagement, storytelling, and running various campaigns to raise awareness. Coral gardeners focus on replanting the coral fragments into the ocean by producing them in an artificially controlled environment such as nurseries or labs. Their goal is to rebuild a coral reef ecosystem that’s less susceptible to climate and changing environment.
Parada’s Group and Coral Gardeners collaboration is a refreshing reminder that fashion can be used for a larger objective than just setting a trend but also for using the power of the fashion platform to achieve something bigger. Every small action of a designer, consumer, or small or big organization can lead to a real change. Coral reefs, even though small, play an outsized role in balancing our planet. It is time to protect, process what is left, and restore what we have already lost.
Cover Image Credit: Sebastian Pena Lambarri