HOW INSIDE OUT LLC IS REVOLUTIONIZING THE BUSINESS OF SUSTAINABILITY WITH THE SIMPLE FOLK
By: Hillary LeBlanc
As the world increasingly embraces responsible living, few companies can truly claim to be in the business of responsible fashion and design. Many brands talk about responsibility, improving supply chains, sourcing better materials and ensuring fair labor, however few offer a platform that enables responsibility to scale. Inside Out LLC is one of those few. More than a company, it is a holding ecosystem of enterprises redefining how business can restore balance between people and planet. From food and fashion to science and education, Inside Out operates at the intersection of planetary and human health across several pillars.
Founded by Suzy Amis Cameron (CEO of Inside Out LLC), Inside Out’s mission is clear: to transform business into a force for good, measuring success not only through profit, but through impact, integrity, and investment in our shared future.
Courtesy of Inside Out LLC
Amis Cameron, known for executive producing documentaries such as The Game Changers, Milked, Let Them Be Naked, and JUNK, has long led a global community of changemakers across industries. This work started for Amis Cameron in 2009 when she wanted to find responsible dresses to wear on the red carpet. Upon realizing how difficult it was to find a garment that was socially and environmentally responsible she decided to create a solution to this and more.
Structured as a holding company, Inside Out operates across six verticals: Fashion, Textiles & Homes; Food; Education; Media; Wellness; and Science, Research & Technology. Each vertical strengthens the others, enabling deep collaboration and scalable impact.
Through this model, Inside Out has been able to deliver on some of the biggest, most pressing environmental social challenges. Matteo Ward, CEO of Inside Out’s Fashion, Textile and Home division, shares that their framework Towards a Thriving Future has helped drive investments and measure the impact that Inside Out has had. As an example, Inside Out Science, Research and Technology has invested in technologies to transform some of the most dangerous chemicals polluting the planet into valuable resources. Furthermore, Inside Out Fashion, Textiles and Home is working to drive cultural and policy change through consulting, education, and design, working with organizations such as Salvatore Ferragamo, the European Commission, and the United Nations FAO, co-developing global educational programs on responsible fashion, now translated into eight languages.
Courtesy of Inside Out LLC
Recently, Inside Out acquired The Simple Folk, a lifestyle brand for children and their families rooted in community wellbeing, transparency and responsible production. Its collections feature essentials made with certified fabrics and thoughtful design, created for both everyday wear and lasting use. Through the acquisition, Ward and The Simple Folk CEO Luis Gamardo travelled to India to strengthen the connection with the people, communities and environments that make The Simple Folk products. Doing this work in person aligns with Inside Out’s mission to redefine how merchandising, sourcing and value chains work to create a new standard of ethics and responsibility.
The original founders of The Simple Folk, who started the company in 2018, wanted to create more responsible wardrobes and started selling organic clothing for women and children. This grew into a global community of families who share the same vision – seeking harmony between human and planetary wellbeing. The Simple Folk exists to help families live and dress with intention, crafting wardrobes that feel honest, enduring, and true to their values.
Through the resources provided by Inside Out, The Simple Folk is developing an innovative chain of transparency, collaborating with forward-thinking partners, and enhancing its credibility through measurable data and insight.
For Ward and Gamardo, acquiring The Simple Folk was a no-brainer for the Fashion, Textile and Home vertical. “One of the things that we often ask ourselves is, ‘What can a t-shirt do that it hasn't done before?’ Nobody needs another T-shirt. We have a hundred billion garments being produced each year. But we all need better brands. The Simple Folk, being a community-first brand, enables us to redefine the role of fashion for good.” Ward shares that he feels that The Simple Folk’s brand is a perfect driver for behavioral change and raising awareness for the world’s wellbeing. Considering humans won’t stop wearing clothes, it’s important to change behavioral patterns so we can best choose what we do purchase and which companies we do support with our dollars. Fashioning better habits and habitats.
Courtesy of Inside Out LLC
For Ward and Gamardo, the importance of collaboration and the way in which both The Simple Folk and Inside Out work is through the intentionality of responsibility as socially conscious companies. Ward adds that everything is in a constant state of evolution but he and the Inside Out team feel that with sustainability as the destination, The Simple Folk has the perfect ingredients to continue evolving and doing so with full transparency, embracing a more circular and responsible business model every single day.
In the spirit of transparency, Gamardo shares that The Simple Folk will launch a newsletter to outline its responsible evolution roadmap and share how the Inside Out acquisition will shape the brand’s future growth and impact.
Together, Inside Out and The Simple Folk are showing the world that responsibility, done right, isn’t a trend. It’s the future of business.